Dismayed Colorado fans still turn up at Coors Field to support their spiraling Rockies, with yells of “Sell the team!” ringing out behind hot dog bites and swigs of beer. But it’s the results on the field that are often difficult to stomach.
The old adage in baseball is that before the season even begins, you get 40 wins and 40 losses, and what your team does between them will determine the course of the season.
But it’s not even June, and the Rockies just lost their 40th game on Tuesday.
But at least tickets were only $5 that day, and will likely remain in the single digits for the remainder of the season. There will be price hikes when teams like the Yankees and Dodgers come to town, but the organization knows it’s getting increasingly difficult to put butts in seats.
Colorado is on pace to be even worse than the 2024 Chicago White Sox, a team that finished 41-121 last season, the worst since the 1962 New York Mets, who were 40-120.
According to an article from ESPN on May 13, the Rockies’ record through 40 games puts them on pace to finish 28-134. Let that sink in.
So anyway, here are some ways to better enjoy the possible worst team ever.
Arrive early for cheap beers

If you arrive two hours before the game’s first pitch, you might see fans double-fisting 12-ounce beers as they make their way to their seats.
That’s because fans can enjoy $3 Coors Lights (yes, $3 for 12 ounces) and $6 craft beers (16 ounces) before the game starts. Or you can wait until the drinks are literally $10 more expensive than that after the national anthem.
That way, you don’t feel bad leaving in the seventh inning when the team is down a gross number of runs (like the 21-0 loss to the San Diego Padres on May 10, the third-biggest shutout margin in the major leagues since 1901).
Pin the promotional schedule to the fridge
Whether it’s buy-one-get-one hot dog night, bobblehead night or enjoying fireworks after the game, promos are always a good excuse to get to the ballpark.
Plus, summer in Colorado makes for a picture-perfect night for baseball, if you can stomach the score of the game.
For example, catch a star-studded night when the Los Angeles Dodgers come to town on June 25. The first 10,000 fans through the door receive a Rockies cowboy hat. Or show up for other fan favorite nights like Star Wars or Grateful Dead night.

Put some cheddar on the games
Of course, be sure to gamble responsibly. But if you truly can’t bear to watch the team continue to struggle, consider a prop bet or two to add a little seasoning to your experience.
Bet on a player to get a hit, hammer a home run or the Rockies to only lose by three runs or less.
Or, if you get really cynical, bet on the other team. That way, at least the loss results in something positive for your night out.
For the most diehard of fans, bet on the Rockies to win. Your passion for the game will soar with each at-bat, and the odds will reward you if the team pulls it off. Imagine beating the Yankees and going home with a fatter pocket.
‘Enhance’ your game experience

It’s Colorado. Enough said?
You might find you care less and less about the team’s record if you enjoy a nice night of weather after some homegrown Colorado enhancements, like a gummy or a chocolate bar.
Just make sure you find a cozy seat away from other people, especially rowdy fans of the other team. With fewer people flocking to the stadium, it shouldn’t be difficult to find a nice solitary spot with a pretty view. But be careful throwing those cheap beers into the mix.
As always, plan for a ride or use public transportation, and never drive under the influence.
Only so much can be done to alleviate the pain of watching your team suck at a historic level. But as always, Go Rockies forever.